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Advertising Textbooks

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Advertising Textbooks

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1 Marketing Research 6th Edition Low Cost Soft Cover IE Edition

Alvin C. Burns (Author), Ronald F. Bush (Author)
0137135998 / 9780137135998
U.S.A., Pearson Education, 2009, Soft Cover, Very Good

Very good condition. No writing. Marketing Research 6th Edition Low Cost Soft Cover IE Edition By Alvin C. Burns (Author), Ronald F. Bush (Author) Product details Paperback: 672 pages Publisher: Pearson Education; 6 edition (2009) Language English ISBN-10: 0137135998 ISBN-13: 9780137135998 Product Dimensions: 20.3 x 2.3 x 25.2 cm 
Price: 69.99 USD
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2 Coca Cola (Trade)

Assouline Publishing
2759405141 / 9782759405145
U.S.A., Assouline Publishing, 2011, Hard Cover, Fair

Fair condition. Has some scuffing marks to the cover. Coca Cola (Trade) By Product Details Hardcover: 208 pages Publisher: Assouline Publishing (April 26, 2011) Language: English ISBN-10: 2759405141 ISBN-13: 9782759405145 Product Dimensions: 9.5 x 12 inches 
Price: 29.99 USD
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3 Marketing Strategy: A Decision Focused Approach 4th Edition

Boyd, Harper W. Jr.;Mullins, John
0072553936 / 9780072553932
Burr Ridge, Illinois, U.S.A., Richard d Irwin, 2002, Soft Cover, Good

Good condition. No interior writing or highlighting. Marketing Strategy: A Decision Focused Approach 4th Edition By Boyd, Harper W. Jr.;Mullins, John Product Description Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Product Details Paperback: 384 pages Publisher: McGraw-Hill/Irwin; 4 edition (April 4, 2002) Language: English ISBN-10: 0072553936 ISBN-13: 9780072553932 Product Dimensions: 9.9 x 7.7 x 0.7 inches 
Price: 5.99 USD
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4 Marketing Essentials 7th Edition Low Cost Soft Cover IE Edition

Carl McDaniel, Charles W. Lamb, Joseph F. Hair
1111221928 / 9781111221928
U.S.A., South-Western Cengage Learning, 2012, Soft Cover, Very Good

Very good condition. Marketing Essentials 7th Edition Low Cost Soft Cover IE Edition By Carl McDaniel, Charles W. Lamb, Joseph F. Hair Product Details Paperback: 648 pages Publisher: South-Western Cenage; 7th (2012) Language: English ISBN-10: 1111221928 ISBN-13: 9781111221928 ASIN: B0074CF55C Product Dimensions: 8.4 x 5.8 x 0.7 inches 
Price: 89.99 USD
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5 Mass Media Law, 2007/2008 Edition

Don R Pember (Author), Clay Calvert (Author)
007327898X / 9780073278988
Blacklick, Ohio, U.S.A., McGraw-Hill Humanities Social, 2006, Soft Cover, Very Good

Very good condition. No interior writing or highlighting. Mass Media Law, 2007/2008 Edition By Don R Pember (Author), Clay Calvert (Author) Product Description This market-leading text discusses the most relevant mass media legal decisions, from the Constitution to the most recent Supreme Court sessions, in relation to their relevance to modern American law. From the Internet to political advertising laws, Mass Media Law examines the current issues that are shaping the United States' legal system. Product Details Paperback Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 15 edition (May 3, 2006) Language: English ISBN-10: 007327898X ISBN-13: 9780073278988 Product Dimensions: 9.1 x 7.9 x 1.4 inches 
Price: 5.99 USD
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6 Marketing: An Introduction 10th Edition Low Cost Soft Cover IE Edition

Gary Armstrong (Author), Philip Kotler (Author)
0273750011 / 9780273750017
U.S.A., Pearson Education, 2012, Soft Cover, Very Good

Very good condition. No writing. Marketing: An Introduction 10th Edition Low Cost Soft Cover IE Edition By Gary Armstrong (Author), Philip Kotler (Author) Product details Paperback: 648 pages Publisher: Pearson Education; 10 edition (2012) ISBN-10: 0273750011 ISBN-13: 9780273750017 Product Dimensions: 27.6 x 21.4 x 2.4 cm 
Price: 69.99 USD
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7 Advertising and Promotion: An Integrated Marketing Communications Perspective 8th Edition

George E. Belch, Michael A. Belch
0071284400 / 9780071284400
U.S.A., McGraw Hill, 2008, Soft Cover, New

New. Advertising and Promotion: An Integrated Marketing Communications Perspective 8th Edition By George E. Belch, Michael A. Belch : Product Details: McGraw-Hill Irwin (2008) - Paperback - 838 pages - ISBN 0071284400 ISBN-13: 9780071284400 
Price: 39.99 USD
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8 Advertising and Promotion: An Integrated Marketing Communications Perspective 8th Edition

George E. Belch, Michael A. Belch
0071284400 / 9780071284400
U.S.A., McGraw Hill, 2008, Soft Cover, Very Good

Very good condition. Advertising and Promotion: An Integrated Marketing Communications Perspective 8th Edition By George E. Belch, Michael A. Belch : Product Details: McGraw-Hill Irwin (2008) - Paperback - 838 pages - ISBN 0071284400 ISBN-13: 9780071284400 
Price: 39.99 USD
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9 Advertising and Promotion: An Integrated Marketing Communications Perspective 8th Edition

George E. Belch, Michael A. Belch
0071284400 / 9780071284400
U.S.A., McGraw Hill, 2008, Soft Cover, Very Good

Very good condition. Advertising and Promotion: An Integrated Marketing Communications Perspective 8th Edition By George E. Belch, Michael A. Belch : Product Details: McGraw-Hill Irwin (2008) - Paperback - 838 pages - ISBN 0071284400 ISBN-13: 9780071284400 
Price: 39.99 USD
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10 Marketing for Dummies

Hiam, Alexander
1568846991 / 9781568846996
Somerset, New Jersey, U.S.A., Hungry Minds Inc, 1997, Soft Cover, Very Good

Very good condition. No interior writing or highlighting. Marketing for Dummies By Hiam, Alexander Product Description Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more Product Details Paperback: 400 pages Publisher: For Dummies (June 2, 1997) Language: English ISBN-10: 1568846991 ISBN-13: 9781568846996 Product Dimensions: 9.2 x 7.3 x 1 inches 
Price: 3.99 USD
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11 Pearson Custom Business Resources MGT-541 Case Studies for Indiana Wesleyan University

Indiana Wesleyan University, James M. Olver, Theresa K. Lant, Robert Plant, Karl D. Majeske, Steven R. Kursh
0558933386 / 9780558933388
U.S.A., Pearson, 2011, Soft Cover, Very Good

Very good condition. No interior writing or highlighting. Pearson Custom Business Resources MGT-541 Case Studies for Indiana Wesleyan University By Indiana Wesleyan University, James M. Olver, Theresa K. Lant, Robert Plant, Karl D. Majeske, Steven R. Kursh : Product Details: Pearson Custom Business Resources MGT-541 Case Studies for Indiana Wesleyan University Soft Cover 113 pages. ISBN-10: 0558933386 ISBN-13: 9780558933388 
Price: 23.99 USD
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12 Advertising and Sales Promotion

Ken Kaser (Author)
1111573239 / 9781111573232
U.S.A., South-Western Educational Pub, 2012, Hard Cover, Fair

Fair condition. Text only has white used book stickers all over the cover. Advertising and Sales Promotion By Ken Kaser (Author) Product Details Hardcover: 480 pages Publisher: South-Western Educational Pub; 1 edition (January 1, 2012) Language: English ISBN-10: 1111573239 ISBN-13: 9781111573232 Product Dimensions: 7.4 x 0.8 x 9.7 inches 
Price: 13.49 USD
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13 New Products Management 8th Edition Low Cost Soft Cover IE Edition

Merle Crawford, Anthony Di Benedetto
0071244336 / 9780071244336
U.S.A., McGraw-Hill Higher Education, 2006, Soft Cover, Very Good

Very good condition. No writing. New Products Management 8th Edition Low Cost Soft Cover IE Edition By Merle Crawford, Anthony Di Benedetto Product details Paperback: 608 pages Publisher: McGraw-Hill Higher Education; 8 edition (2006) Language English ISBN-10: 0071244336 ISBN-13: 9780071244336 Product Dimensions: 22.8 x 18.4 x 2.2 cm 
Price: 9.99 USD
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14 Marketing Mistakes and Successes 9th Edition

Robert F. Hartley (Author)
0471446386 / 9780471446385
Somerset, New Jersey, U.S.A., John Wiley & Sons Inc, 2003, Soft Cover, Good

Good condition. No interior writing or highlighting. Marketing Mistakes and Successes 9th Edition By Robert F. Hartley (Author) Product Description A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. Product Details Paperback: 360 pages Publisher: Wiley; 9 edition (September 5, 2003) Language: English ISBN-10: 0471446386 ISBN-13: 9780471446385 Product Dimensions: 9.1 x 6 x 0.6 inches 
Price: 4.99 USD
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15 Sales Growth Insights from Leading Sales Executives

Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author)
0615559166 / 9780615559162
U.S.A, McKinsey & Company, 2011, Hard Cover, New

New. Sales Growth Insights from Leading Sales Executives By Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author) Product Details Format: Hardcover ASIN: B0086ABORY ISBN-10: 0615559166 ISBN-13: 9780615559162 Publisher: McKinsey & Company Language: English 
Price: 24.99 USD
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16 Sales Growth Insights from Leading Sales Executives

Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author)
0615559166 / 9780615559162
U.S.A, McKinsey & Company, 2011, Hard Cover, New

New. Sales Growth Insights from Leading Sales Executives By Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author) Product Details Format: Hardcover ASIN: B0086ABORY ISBN-10: 0615559166 ISBN-13: 9780615559162 Publisher: McKinsey & Company Language: English 
Price: 24.99 USD
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17 Sales Growth Insights from Leading Sales Executives

Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author)
0615559166 / 9780615559162
U.S.A, McKinsey & Company, 2011, Hard Cover, New

New. Sales Growth Insights from Leading Sales Executives By Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author) Product Details Format: Hardcover ASIN: B0086ABORY ISBN-10: 0615559166 ISBN-13: 9780615559162 Publisher: McKinsey & Company Language: English 
Price: 24.99 USD
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18 Sales Growth Insights from Leading Sales Executives

Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author)
0615559166 / 9780615559162
U.S.A, McKinsey & Company, 2011, Hard Cover, New

New. Sales Growth Insights from Leading Sales Executives By Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author) Product Details Format: Hardcover ASIN: B0086ABORY ISBN-10: 0615559166 ISBN-13: 9780615559162 Publisher: McKinsey & Company Language: English 
Price: 24.99 USD
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19 Sales Growth Insights from Leading Sales Executives

Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author)
0615559166 / 9780615559162
U.S.A, McKinsey & Company, 2011, Hard Cover, New

New. Sales Growth Insights from Leading Sales Executives By Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author) Product Details Format: Hardcover ASIN: B0086ABORY ISBN-10: 0615559166 ISBN-13: 9780615559162 Publisher: McKinsey & Company Language: English 
Price: 24.99 USD
Add to Shopping Cart
 
 
20 Sales Growth Insights from Leading Sales Executives

Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author)
0615559166 / 9780615559162
U.S.A, McKinsey & Company, 2011, Hard Cover, New

New. Sales Growth Insights from Leading Sales Executives By Thomas Baumgartner (Author), Homayoun Hatami (Author), Jon Vander Ark (Author) Product Details Format: Hardcover ASIN: B0086ABORY ISBN-10: 0615559166 ISBN-13: 9780615559162 Publisher: McKinsey & Company Language: English 
Price: 24.99 USD
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