Quick Search

Author
Title
Description
Keyword
ISBN
 
 
GreenTextbooks.com Gift Cards
Checkout a Gift Card

Would you like to purchase a Gift Card?

 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Boyd, Harper W.; Walker, Orville C. Listings

If you cannot find what you want on this page, then please use our search feature to search all our listings.

Click on Title to view full description

 
1 Marketing Management: A Strategic Approach (The Irwin series in marketing)

Boyd, Harper W.; Walker, Orville C.
025605827X / 9780256058277
U.S.A., McGraw-Hill Inc.,US, 1989, Hardcover, Very Good

025605827X Very good condition. No interior writing or highlighting. Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover) By Boyd, Harper W.; Walker, Orville C. Product Description This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. Product Details Hardcover: 920 pages Publisher: McGraw-Hill Inc.,US (November 1, 1989) Language: English ISBN-10: ISBN-13: 978-0256058277 
Price: 9.99 USD
Add to Shopping Cart
 
 
2 Marketing Strategy: A Decision-Focused Approach

Walker, Orville C; Boyd, Jr., Harper W; Mullins, John; Larreche, Jean-Claude; Boyd, Jr., Harper
0072553936 / 9780072553932
Burr Ridge, Illinois, U.S.A., McGraw-Hill/Irwin, 2002, Soft Cover, Good

0072553936 Good condition. No interior writing or highlighting. Marketing Strategy: A Decision Focused Approach 4th Edition By Boyd, Harper W. Jr.;Mullins, John Product Description Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Product Details Paperback: 384 pages Publisher: McGraw-Hill/Irwin; 4 edition (April 4, 2002) Language: English ISBN-10: ISBN-13: 9780072553932 Product Dimensions: 9.9 x 7.7 x 0.7 inches 
Price: 5.99 USD
Add to Shopping Cart
 
 

 


Questions, comments, or suggestions
Please write to info@greentextbooks.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie