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Hutt, Michael D.; Speh, Thomas W. Listings

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1 Business Marketing Management A Strategic View of Industrial and Organizational Markets Third Edition Instructor's Edition

Hutt, Michael D.; Speh, Thomas W.
0030294878 / 9780030294877
U.S.A., Thomson Learning, 1988, Hardcover, Very Good

Book, Very good condition. No interior writing or highlighting. Instructor edition, same content as student edition. Business Marketing Management A Strategic View of Industrial and Organizational Markets Third Edition Instructor's Edition By Hutt, Michael D.; Speh, Thomas W. Product Description Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, and marketing strategy development. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies. Product Details Hard back: 770 pages Publisher: Thomson Learning; 3rd edition (December 1, 1988) Language: English ISBN-10: 0030205638 ISBN-13: 9780030294878 
Price: 12.99 USD
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2 Business Marketing Management: B2B 10th Edition

Michael D. Hutt (Author), Thomas W. Speh
813151675X / 9788131516751
India, Cengage Learning, 2012, Soft Cover, Very Good

Very good condition. Business Marketing Management: B2B 10th Edition By Michael D. Hutt (Author), Thomas W. Speh Product Details Paperback Publisher: Cengage Learning India (2012) Language: English ISBN-10: 813151675X ISBN-13: 9788131516751 Product Dimensions: 9.9 x 8.1 x 1.4 inches 
Price: 29.98 USD
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