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1 When Ads Work: New Proof That Advertising Triggers Sales

Jones, John Philip
0029166624 / 9780029166628
U.S.A., Jossey-Bass, 1995, Hardcover, Very Good

Very Good, 0029166624 Very good condition. No interior writing or highlighting. When Ads Work: New Proof That Advertising Triggers Sales (Hardcover) By Jones, John Philip Product Description With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent. Product Details Hardcover: 240 pages Publisher: Simon & Schuster (April 1995) Language: English ISBN-10: ISBN-13: 978-0029166628 Product Dimensions: 9.3 x 6.1 x 1 inches 
Price: 4.48 USD
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