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1 Marketing Management Second Edition

Winer, Russell S.
0131405470 / 9780131405479
U.S.A., Prentice Hall, 2004, Hardcover, Like New

Book, Like New. May have slight shelfwear from storage. Marketing Management Second Edition By Winer, Russell S. Product Description This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. From the Back Cover This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. Product Details Hardcover: 512 pages Publisher: Prentice Hall; 2 edition (May 19, 2003) Language: English ISBN-10: 0131405470 ISBN-13: 978-0131405479 Product Dimensions: 11.2 x 8.8 x 1 inches 
Price: 12.89 USD
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