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Marketing

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Business & Economics:Marketing
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1 Your Driver's Manual for Marketing Seventh Edition Study Guide

Armstrong; Kotler; Patricia M. Bernson; Peter Stone
0131438514 / 9780131438514
U.S.A., Pearson Prentice Hall, 2005, Spiral Bound, Very Good

Book, Very good condition. No interior writing or highlighting. Your Driver's Manual for Marketing Seventh Edition Study Guide By Armstrong; Kotler; Patricia M. Bernson; Peter Stone Product Details Spiral-bound: 304 pages Publisher: Pearson - Prentie Hall; 7the edition (2005) Language: English ISBN-10: 0131438514 ISBN-13: 9780131438514 Product Dimensions: 11.2 x 9.3 x 1.6 inches 
Price: 7.99 USD
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2 Market-Based Management Strategies for Growing Customer Value and Profitablility Third Edition

Best, Roger J.
013008218X / 9780130082183
U.S.A., Prentice Hall, 2002, Soft cover, Like New

Book, Like New. May have slight shelfwear from storage. Market-Based Management Strategies for Growing Customer Value and Profitablility Third Edition By Best, Roger J. I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text. Product Details Paperback: 432 pages Publisher: Prentice Hall; 3 edition (December 31, 2002) Language: English ISBN-10: 013008218X ISBN-13: 978-0130082183 Product Dimensions: 9.4 x 7 x 0.8 inches 
Price: 7.99 USD
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3 Marketing Strategy: A Decision Focused Approach 4th Edition

Boyd, Harper W. Jr.;Mullins, John
0072553936 / 9780072553932
Burr Ridge, Illinois, U.S.A., Richard d Irwin, 2002, Soft Cover, Good

Good condition. No interior writing or highlighting. Marketing Strategy: A Decision Focused Approach 4th Edition By Boyd, Harper W. Jr.;Mullins, John Product Description Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Product Details Paperback: 384 pages Publisher: McGraw-Hill/Irwin; 4 edition (April 4, 2002) Language: English ISBN-10: 0072553936 ISBN-13: 9780072553932 Product Dimensions: 9.9 x 7.7 x 0.7 inches 
Price: 5.99 USD
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4 Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover)

Boyd, Harper W.; Walker, Orville C.
025605827X / 9780256058277
U.S.A., McGraw-Hill Inc., 1989, Hardcover, Very Good

Book, Very good condition. No interior writing or highlighting. Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover) By Boyd, Harper W.; Walker, Orville C. Product Description This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. Product Details Hardcover: 920 pages Publisher: McGraw-Hill Inc.,US (November 1, 1989) Language: English ISBN-10: 025605827X ISBN-13: 978-0256058277 
Price: 9.99 USD
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5 Marketing Management and Administrative Action

Britt, Steuart Henderson; Boyd, Harper W.
0070079234 / 9780070079236
U.S.A., McGraw-Hill Inc., 1978, Soft Cover, Very Good

Book, Very good condition. Minimal writing. Marketing Management and Administrative Action By Britt, Steuart Henderson; Boyd, Harper W. Product Details Soft cover: 704 pages Publisher: McGraw-Hill Inc.,US; 4th edition (February 1, 1978) Language: English ISBN-10: 0070079234 ISBN-13: 978-0070079236 
Price: 3.99 USD
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6 Global Marketing Management Cases and Readings Second Edition

Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher
0201542803 / 9780201542806
U.S.A., Addison Wesley Publishing Company, 1992, Soft cover, Very Good

Book, Very good condition. Minimal writing. Global Marketing Management Cases and Readings Second Edition By Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher Product Description Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Product Details Paperback: 464 pages Publisher: Addison Wesley Publishing Company; 3rd edition (January 1992) Language: English ISBN-10: 0201542803 ISBN-13: 978-0201542806 
Price: 5.50 USD
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7 Marketing Seventh Edition

Charles W. Lamb; Joseph F. Hair; Carl McDaniel
0324147988 / 9780324147988
U.S.A., Thomson South-Western, 2004, Hard Cover, Very Good

Book, Very good condition. No interior writing or highlighting. Marketing Seventh Edition By Charles W. Lamb; Joseph F. Hair; Carl McDaniel Product Description The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing. Product Details Hardcover: 774 pages Publisher: South-Western College Pub; 7 edition (January 3, 2003) Language: English ISBN-10: 0324147988 ISBN-13: 9780324147988 Product Dimensions: 11 x 8.5 x 1.3 inches 
Price: 9.99 USD
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8 Selling and Sales Management (7th Edition)

David Jobber (Author), Geoffrey Lancaster (Author)
0273695797 / 9780273695790
U.S.A., Pearson, 2006, Soft Cover, Very Good

Very good condition. Selling and Sales Management (7th Edition) By David Jobber (Author), Geoffrey Lancaster (Author) Product Details Paperback: 552 pages Publisher: Prentice Hall; 7 edition (May 28, 2006) Language: English ISBN-10: 0273695797 ISBN-13: 9780273695790 Product Dimensions: 7.5 x 1.1 x 9.8 inches 
Price: 1.94 USD
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9 Cases in Strategic Marketing [Hardcover]

David Rosenthal (Author), Lew G. Brown (Author), David W. Rosenthal (Author)
0130863599 / 9780130863591
Prentice Hall; 1st Edition, 2000, Hard Cover, Like New

Like New condition. No writing or bends. David Rosenthal (Author), Lew G. Brown (Author), David W. Rosenthal (Author) Cases in Strategic Marketing [Hardcover] Prentice Hall; 1st edition Product Details Hardcover: 610 pages Publisher: Prentice Hall; 1st edition (March 15, 2000) Language: English ISBN-10: 0130863599 ISBN-13: 978-0130863591 
Price: 25.00 USD
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10 Strategic Market Planning: The Pursuit of Competitive Advantage

Day, George S.
0314778845 / 9780314778840
U.S.A., West Publishing Company, 1984, Soft cover, Like New

Book, Like New. May have slight shelfwear from storage. Strategic Market Planning: The Pursuit of Competitive Advantage By Day, George S. Product Details Paperback: 237 pages Publisher: West Publishing Company (March 1984) Language: English ISBN-10: 0314778845 ISBN-13: 978-0314778840 Product Dimensions: 9.6 x 7.2 x 0.6 inches 
Price: 19.99 USD
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11 Study Guide to accompany Marketing [Paperback] 6 Edition

Eric Berkowitz (Author), Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author)
0073658170 / 9780073658179
USA, McGraw-Hill/Irwin; 6 Edition, 1999, Soft Cover, Good

Good condition. No writing, slight shelf wear. Eric Berkowitz (Author), Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author) Study Guide to accompany Marketing [Paperback] McGraw-Hill/Irwin; 6 edition Product Details Paperback: 350 pages Publisher: McGraw-Hill/Irwin; 6 edition (August 16, 1999) Language: English ISBN-10: 0073658170 ISBN-13: 978-0073658179 
Price: 6.99 USD
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12 Marketing (The Irwin/McGraw-Hill Series in Marketiing) [Hardcover] Sixth Edition

Eric N.; Kerin, Roger A.; Hartley, Steven W.; Rudelius, William Berkowitz (Author)
0073656453 / 9780073656458
USA, McGraw-Hill Higher Education; Sixth Edition, 2000, Hard Cover, Very Good

Very good condition. No writing, slight shelf wear. Eric N.; Kerin, Roger A.; Hartley, Steven W.; Rudelius, William Berkowitz (Author) Marketing (The Irwin/McGraw-Hill Series in Marketiing) [Hardcover] McGraw-Hill Higher Education; Sixth Edition Product Details Hardcover Publisher: McGraw-Hill Higher Education; Sixth Edition edition (2000) Language: English ISBN-10: 0073656453 ISBN-13: 978-0073656458 
Price: 10.00 USD
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13 Marketing for Dummies

Hiam, Alexander
1568846991 / 9781568846996
Somerset, New Jersey, U.S.A., Hungry Minds Inc, 1997, Soft Cover, Very Good

Very good condition. No interior writing or highlighting. Marketing for Dummies By Hiam, Alexander Product Description Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more Product Details Paperback: 400 pages Publisher: For Dummies (June 2, 1997) Language: English ISBN-10: 1568846991 ISBN-13: 9781568846996 Product Dimensions: 9.2 x 7.3 x 1 inches 
Price: 3.99 USD
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14 Perspectives on Strategic Marketing Management Second Edition

Kerin, Roger A.; Peterson, Robert A.
0205079229 / 9780205079223
U.S.A., Allyn & Bacon, 1982, Soft cover, Very Good

Book, Very good condition. Minimal writing. Perspectives on Strategic Marketing Management Second Edition By Kerin, Roger A.; Peterson, Robert A. Product Details Paperback: 500 pages Publisher: Allyn & Bacon; 2nd edition (September 1982) Language: English ISBN-10: 0205079229 ISBN-13: 978-0205079223 Product Dimensions: 8.8 x 5.8 x 0.5 inches 
Price: 3.99 USD
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15 Framework for Marketing Management Second Edition

Kotler, Philip
0131001175 / 9780131001176
U.S.A., Prentice Hall, 2002, Soft cover, Very Good

Book, Very good condition. Framework for Marketing Management Second Edition 
Price: 4.99 USD
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16 Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) (Hardcover) Eighth Edition

Kotler, Philip
0137228511 / 9780137228515
U.S.A., Prentice Hall, 1994, Hardcover, Very Good

Book, Very good condition. No interior writing or highlighting. Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) (Hardcover) Eighth Edition By Kotler, Philip Product Description Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. From the Publisher Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. Product Details Hardcover: 816 pages Publisher: Prentice Hall; 8th edition (January 1994) Language: English ISBN-10: 0137228511 ISBN-13: 978-0137228515 Product Dimensions: 10 x 8 x 1.1 inches 
Price: 9.99 USD
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17 Marketing Management: The Millennium Edition

Kotler, Philip
0130122173 / 9780130122179
Lebanon, Indiana, U.S.A., Prentice Hall, 1999, Hardcover, Very Good

Book, Very good condition. Minimal highlighting. Marketing Management: The Millennium Edition By Kotler, Philip Product Description This world-wide best-selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Product Details Hardcover: 784 pages Publisher: Prentice Hall; 10 edition (July 19, 1999) Language: English ISBN-10: 0130122173 ISBN-13: 9780130122179 Product Dimensions: 9.8 x 8.2 x 1.5 inches 
Price: 9.99 USD
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18 Market Research and Analysis Second Edition

Lehmann, Donald R.
0256030847 / 9780256030846
U.S.A., R.D. Irwin, 1985, Hardcover, Very Good

Book, Very good condition. No interior writing or highlighting. Market Research and Analysis Second Edition By Lehmann, Donald R. Product Details Hardcover: 812 pages Publisher: R.D. Irwin; 2nd edition (1985) Language: English ISBN-10: 0256030847 ISBN-13: 978-0256030846 
Price: 5.50 USD
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19 Foundations of Marketing

Louis E. Boone (Author), David L. Kurtz (Author)
003018746x / 9780030187469
U.S.A., Dryden Press, 1978, Hard Cover, Fair

Fair condition. Has highlighting. Foundations of Marketing. Louis E. Boone (Author), David L. Kurtz (Author). Product Details Hardcover: 639 pages Publisher: Dryden Press (March 1, 1978) Language: English ISBN-10: 003018746X ISBN-13: 978-0030187469 
Price: 1.49 USD
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20 Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback)

McKenna, Regis
0201622408 / 9780201622409
U.S.A., Basic Books, 1993, Soft cover, Good

Book, Good condition. Minimal writing. Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback) By McKenna, Regis In this spirited recap of the 1980s, marketing consultant McKenna ( The Regis Touch ) elaborates on a revolution in the computer-age marketplace that has all but laid low corporations whose isolated managements used massive advertising campaigns to dictate what the customer would buy. Today, he writes, the focus is on direct consumer contact and personal relations with the business "infrastructure"--media, suppliers, analysts, etc.--whose feedback will influence product development and marketing strategy. McKenna traces the rise and occasional fall of many start-up companies in the turbulent, proliferating computer and software industry, including the competition between Apple Inc. and IBM, a battle recently ended when the two signed agreements to work together on research, development and marketing. Product Details Paperback: 256 pages Publisher: Basic Books (May 20, 1993) Language: English ISBN-10: 0201622408 ISBN-13: 978-0201622409 Product Dimensions: 9.1 x 5.6 x 0.7 inches 
Price: 3.99 USD
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