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Advertising & Promotion

 - 4 items found in your search
Business & Economics:Advertising & Promotion

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1 When Ads Work: New Proof That Advertising Triggers Sales (Hardcover)

Jones, John Philip
0029166624 / 9780029166628
U.S.A., Simon & Schuster, 1995, Hardcover, Very Good

Very Good, Book, Very good condition. No interior writing or highlighting. When Ads Work: New Proof That Advertising Triggers Sales (Hardcover) By Jones, John Philip Product Description With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent. Product Details Hardcover: 240 pages Publisher: Simon & Schuster (April 1995) Language: English ISBN-10: 0029166624 ISBN-13: 978-0029166628 Product Dimensions: 9.3 x 6.1 x 1 inches 
Price: 4.48 USD
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2 Cases In Advertising And Promotion Management Second Edition

Quelch, John A.; Farris, Paul W.
0256037132 / 9780256037135
U.S.A., McGraw-Hill Education, 1987, Hardcover, Very Good

Book, Very good condition. No interior writing or highlighting. Cases In Advertising And Promotion Management Second Edition By Quelch, John A.; Farris, Paul W. Product Details Hardcover: 759 pages Publisher: McGraw-Hill Education; 2nd edition (1987) Language: English ISBN-10: 0256037132 ISBN-13: 978-0256037135 
Price: 9.99 USD
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3 Advertising and Communication Management (Hardcover)

Ray, Michael L.
0130152307 / 9780130152305
U.S.A., Prentice Hall College Div, 1981, Hardcover, Very Good

Book, Very good condition. Minimal writing. Advertising and Communication Management (Hardcover) By Ray, Michael L. Product Details Hardcover: 514 pages Publisher: Prentice Hall College Div (October 1981) Language: English ISBN-10: 0130152307 ISBN-13: 978-0130152305 
Price: 8.99 USD
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4 Marketing Seventh Edition

Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; William Rudelius
0072553391 / 9780072553390
U.S.A., McGraw-Hill, 2002, Hardcover, Fair

Book, Fair condition. Has writing/highlighting and tear in binding. CD-ROM included. Marketing Seventh Edition By Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; William Rudelius Product Description Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Product Details Hardcover: 768 pages Publisher: McGraw-Hill/Irwin; 7 edition (July 2, 2002) Language: English ISBN-10: 0072553391 ISBN-13: 9780072553390 Product Dimensions: 11 x 9 x 1.2 inches 
Price: 9.99 USD
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