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Global Marketing Management Cases and Readings Second Edition

Price: 5.50 USD

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Author Name: Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher

Binding: Soft cover

Book Condition: Very Good

Type Book

Publisher U.S.A. Addison Wesley Publishing Company 1992

ISBN Number 0201542803 / 9780201542806

Seller ID 022778

Very good condition. Minimal writing. Global Marketing Management Cases and Readings Second Edition By Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher Product Description Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Product Details Paperback: 464 pages Publisher: Addison Wesley Publishing Company; 3rd edition (January 1992) Language: English ISBN-10: 0201542803 ISBN-13: 978-0201542806

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