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Author Name    Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher A.

Title   Global Marketing Management: Cases and Readings, 2nd Edition

Binding   Soft cover

Book Condition   Very Good

Publisher   U.S.A. Addison Wesley Longman Publishing Co 1992

ISBN Number    0201542803 / 9780201542806

Seller ID   022778

0201542803 Very good condition. Minimal writing. Global Marketing Management Cases and Readings Second Edition By Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher Product Description Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Product Details Paperback: 464 pages Publisher: Addison Wesley Publishing Company; 3rd edition (January 1992) Language: English ISBN-10: ISBN-13: 978-0201542806

Global Marketing Management Cases and Readings Second Edition

Price = 5.50 USD



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