Semenik, Richard J.; Bamossy, Gary J.
Title Principles of Marketing: A Global Perspective
Book Condition Very Good
Publisher U.S.A. South-Western Pub 1995
0538839139 / 9780538839136
Seller ID 022851
0538839139 Very good condition. No interior writing or highlighting. Principles of Marketing: A Global Perspective Second Edition By Semenik, Richard J.; Bamossy, Gary J. Product Description Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level. Product Details Hardcover: 640 pages Publisher: South-Western Educational Publishing; 2 Sub edition (January 1995) Language: English ISBN-10: ISBN-13: 978-0538839136 Product Dimensions: 10.2 x 8.2 x 1.2 inches
Principles of Marketing: A Global Perspective Second Edition