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Author Name    Crawford, C. Merle

Title   New Products Management (The Irwin Series in Marketing)

Binding   Hardcover

Book Condition   Very Good

Publisher   U.S.A. Richard D Irwin 1993

ISBN Number    0256121524 / 9780256121520

Seller ID   022916

0256121524 Very good condition. Minimal writing. New Products Management Fourth Edition By Crawford, C. Merle Product Description In every organization there is a group or person who deals with the task of getting new goods and services on to the "market". This book looks at the total task - strategy, concept, generation and evaluation. Product Details Hardcover: 528 pages Publisher: Richard D Irwin; 4th edition (September 1993) Language: English ISBN-10: ISBN-13: 978-0256121520 Product Dimensions: 9.8 x 7.8 x 1.2 inches

New Products Management Fourth Edition

Price = 9.99 USD



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