Quick Search

Author
Title
Description
Keyword
ISBN
 
 
GreenTextbooks.com Gift Cards
Checkout a Gift Card

Would you like to purchase a Gift Card?

 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Author Name    Mckenna, Regis

Title   Relationship Marketing: Successful Strategies For The Age Of The Customer

Binding   Soft cover

Book Condition   Good

Publisher   U.S.A. Basic Books 1993

ISBN Number    0201622408 / 9780201622409

Seller ID   022957

0201622408 Good condition. Minimal writing. Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback) By McKenna, Regis In this spirited recap of the 1980s, marketing consultant McKenna ( The Regis Touch ) elaborates on a revolution in the computer-age marketplace that has all but laid low corporations whose isolated managements used massive advertising campaigns to dictate what the customer would buy. Today, he writes, the focus is on direct consumer contact and personal relations with the business "infrastructure"--media, suppliers, analysts, etc.--whose feedback will influence product development and marketing strategy. McKenna traces the rise and occasional fall of many start-up companies in the turbulent, proliferating computer and software industry, including the competition between Apple Inc. and IBM, a battle recently ended when the two signed agreements to work together on research, development and marketing. Product Details Paperback: 256 pages Publisher: Basic Books (May 20, 1993) Language: English ISBN-10: ISBN-13: 978-0201622409 Product Dimensions: 9.1 x 5.6 x 0.7 inches

Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback)

Price = 3.99 USD



Questions, comments, or suggestions
Please write to info@greentextbooks.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie