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Author Name    Jones, John Philip

Title   When Ads Work: New Proof That Advertising Triggers Sales

Binding   Hardcover

Book Condition   Very Good

Jacket Condition   Very Good

Publisher   U.S.A. Jossey-Bass 1995

ISBN Number    0029166624 / 9780029166628

Seller ID   022964

0029166624 Very good condition. No interior writing or highlighting. When Ads Work: New Proof That Advertising Triggers Sales (Hardcover) By Jones, John Philip Product Description With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent. Product Details Hardcover: 240 pages Publisher: Simon & Schuster (April 1995) Language: English ISBN-10: ISBN-13: 978-0029166628 Product Dimensions: 9.3 x 6.1 x 1 inches

When Ads Work: New Proof That Advertising Triggers Sales (Hardcover)

Price = 4.48 USD

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