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When Ads Work: New Proof That Advertising Triggers Sales (Hardcover)

Price: 4.48 USD

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Product Details

Author Name: Jones, John Philip

Binding: Hardcover

Book Condition: Very Good

Jacket Condition Very Good

Type Book

Publisher U.S.A. Simon & Schuster 1995

ISBN Number 0029166624 / 9780029166628

Seller ID 022964

Very good condition. No interior writing or highlighting. When Ads Work: New Proof That Advertising Triggers Sales (Hardcover) By Jones, John Philip Product Description With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent. Product Details Hardcover: 240 pages Publisher: Simon & Schuster (April 1995) Language: English ISBN-10: 0029166624 ISBN-13: 978-0029166628 Product Dimensions: 9.3 x 6.1 x 1 inches

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