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Business Marketing Management A Strategic View of Industrial and Organizational Markets Third Edition Instructor's Edition

Price: 12.99 USD

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Product Details

Author Name: Hutt, Michael D.; Speh, Thomas W.

Binding: Hardcover

Book Condition: Very Good

Type Book

Publisher U.S.A. Thomson Learning 1988

ISBN Number 0030294878 / 9780030294877

Seller ID 022971

Very good condition. No interior writing or highlighting. Instructor edition, same content as student edition. Business Marketing Management A Strategic View of Industrial and Organizational Markets Third Edition Instructor's Edition By Hutt, Michael D.; Speh, Thomas W. Product Description Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, and marketing strategy development. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies. Product Details Hard back: 770 pages Publisher: Thomson Learning; 3rd edition (December 1, 1988) Language: English ISBN-10: 0030205638 ISBN-13: 9780030294878

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