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The Power of Marketing Seventh Edition

Price: 7.99 USD

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Product Details

Author Name: Zikmund, William G.; d'Amico, Michael

Binding: Hardcover

Book Condition: Good

Type Book

Publisher U.S.A. Thomson South-Western 2001

ISBN Number 0324028113 / 9780324028119

Seller ID 024586

Good condition. Has highlighting. The Power of Marketing Seventh Edition By Zikmund, William G.; d'Amico, Michael Product Description This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment. Product Details Hardcover: 736 pages Publisher: South-Western Educational Publishing; 7th edition (December 2000) Language: English ISBN-10: 0324028113 ISBN-13: 978-0324028119 Product Dimensions: 10.9 x 8.5 x 1.2 inches

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