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Author Name    William G. Zikmund; Michael d'Amico

Title   Marketing

Binding   Hardcover

Book Condition   Good

Publisher   U.S.A. South-Western College Pub 2001

ISBN Number    0324028113 / 9780324028119

Seller ID   024586

0324028113 Good condition. Has highlighting. The Power of Marketing Seventh Edition By Zikmund, William G.; d'Amico, Michael Product Description This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment. Product Details Hardcover: 736 pages Publisher: South-Western Educational Publishing; 7th edition (December 2000) Language: English ISBN-10: ISBN-13: 978-0324028119 Product Dimensions: 10.9 x 8.5 x 1.2 inches

The Power of Marketing Seventh Edition

Price = 7.99 USD



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