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Author Name    Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

Title   Marketing

Binding   Hardcover

Book Condition   Very Good

Publisher   U.S.A. South-Western College Pub 2004

ISBN Number    0324147988 / 9780324147988

Seller ID   027296

0324147988 Very good condition. No interior writing or highlighting. Marketing Seventh Edition By Charles W. Lamb; Joseph F. Hair; Carl McDaniel Product Description The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing. Product Details Hardcover: 774 pages Publisher: South-Western College Pub; 7 edition (January 3, 2003) Language: English ISBN-10: ISBN-13: 9780324147988 Product Dimensions: 11 x 8.5 x 1.3 inches

Marketing Seventh Edition

Price = 9.99 USD

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