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Marketing Seventh Edition

Price: 9.99 USD

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Product Details

Author Name: Charles W. Lamb; Joseph F. Hair; Carl McDaniel

Binding: Hard Cover

Book Condition: Very Good

Type Book

Publisher U.S.A. Thomson South-Western 2004

ISBN Number 0324147988 / 9780324147988

Seller ID 027296

Very good condition. No interior writing or highlighting. Marketing Seventh Edition By Charles W. Lamb; Joseph F. Hair; Carl McDaniel Product Description The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing. Product Details Hardcover: 774 pages Publisher: South-Western College Pub; 7 edition (January 3, 2003) Language: English ISBN-10: 0324147988 ISBN-13: 9780324147988 Product Dimensions: 11 x 8.5 x 1.3 inches

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