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Marketing Dynamics Second Edition Teacher's Edition

Price: 49.99 USD

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Product Details

Author Name: Brenda Clark; Jennie Sobel; Cynthia Gendall Basteri

Binding: Hardcover

Book Condition: New

Type Book

Publisher U.S.A. Goodheart-Willcox Co. 2010

ISBN Number 1605251003 / 9781605251004

Seller ID 027797

New. Marketing Dynamics Second Edition Teacher's Edition By Brenda Clark; Jennie Sobel; Cynthia Gendall Basteri Product Description Marketing Dynamics Second Edition Teacher's Edition Marketing Dynamics is the perfect text to introduce your students to the exciting world of marketing. The text is written in a lively manner and illustrated throughout with engaging photographs and informative charts and diagrams. Vivid explanations and classic examples help students learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the Four Ps: product, place, price, and promotion. The role of technology and the Internet are illustrated throughout. The text is organized into nine units. Each unit starts with a big question, which sets the goal for learning for the part. Product Details Hardcover: 784 pages Publisher: Goodheart-Willcox Co; 2nd edition (September 1, 2009) Language: English ISBN-10: 1605251003 ISBN-13: 9781605251004 Product Dimensions: 11 x 8.5 x 1.2 inches

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