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Marketing Third Edition Instructor's Wraparound Edition

Price: 34.99 USD

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Product Details

Author Name: James L. Burrow; Jim Bosiljevac

Binding: Hardcover

Book Condition: Like New

Type Book

Publisher U.S.A. South-Western Cengage Learning 2009

ISBN Number 0538446722 / 9780538446723

Seller ID 028047

Like New. Marketing Third Edition Instructor's Wraparound Edition By James L. Burrow; Jim Bosiljevac Product Description Marketing Third Edition Instructor's Wraparound Edition MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators. Product Details Hardcover: 696 pages Publisher: South-Western Educational Pub; 3 edition (January 15, 2008) Language: English ISBN-10: 0538446722 ISBN-13: 9780538446723 Product Dimensions: 8.9 x 5.9 x 1.3 inches

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