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Author Name    Kerin, Roger A.; Berkowitz, Eric N; Hartley, Steven W.; Rudelius, William; Kerin, Roger; Berkowitz, Eric; Hartley, Steven

Title   Marketing with Student CD-ROM and PowerWeb

Binding   Hardcover

Book Condition   Fair

Publisher   U.S.A. McGraw-Hill/Irwin 2002

ISBN Number    0072553391 / 9780072553390

Seller ID   029205

0072553391 Fair condition. Has writing/highlighting and tear in binding. CD-ROM included. Marketing Seventh Edition By Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; William Rudelius Product Description Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Product Details Hardcover: 768 pages Publisher: McGraw-Hill/Irwin; 7 edition (July 2, 2002) Language: English ISBN-10: ISBN-13: 9780072553390 Product Dimensions: 11 x 9 x 1.2 inches

Marketing Seventh Edition

Price = 9.99 USD



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