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Marketing Management: The Millennium Edition

Price: 9.99 USD

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Product Details

Author Name: Kotler, Philip

Binding: Hardcover

Book Condition: Very Good

Type Book

Publisher Lebanon, Indiana, U.S.A. Prentice Hall 1999

ISBN Number 0130122173 / 9780130122179

Seller ID 031267

Very good condition. Minimal highlighting. Marketing Management: The Millennium Edition By Kotler, Philip Product Description This world-wide best-selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Product Details Hardcover: 784 pages Publisher: Prentice Hall; 10 edition (July 19, 1999) Language: English ISBN-10: 0130122173 ISBN-13: 9780130122179 Product Dimensions: 9.8 x 8.2 x 1.5 inches

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