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Author Name    Walker, Orville C; Boyd, Jr., Harper W; Mullins, John; Larreche, Jean-Claude; Boyd, Jr., Harper

Title   Marketing Strategy: A Decision-Focused Approach

Binding   Soft Cover

Book Condition   Good

Publisher   Burr Ridge, Illinois, U.S.A. McGraw-Hill/Irwin 2002

ISBN Number    0072553936 / 9780072553932

Seller ID   035237

0072553936 Good condition. No interior writing or highlighting. Marketing Strategy: A Decision Focused Approach 4th Edition By Boyd, Harper W. Jr.;Mullins, John Product Description Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Product Details Paperback: 384 pages Publisher: McGraw-Hill/Irwin; 4 edition (April 4, 2002) Language: English ISBN-10: ISBN-13: 9780072553932 Product Dimensions: 9.9 x 7.7 x 0.7 inches

Marketing Strategy: A Decision Focused Approach 4th Edition

Price = 5.99 USD

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