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Author Name    Hartley, Robert F.

Title   Marketing Mistakes and Successes

Binding   Soft Cover

Book Condition   Good

Publisher   Somerset, New Jersey, U.S.A. Wiley 2003

ISBN Number    0471446386 / 9780471446385

Seller ID   037497

0471446386 Good condition. No interior writing or highlighting. Marketing Mistakes and Successes 9th Edition By Robert F. Hartley (Author) Product Description A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. Product Details Paperback: 360 pages Publisher: Wiley; 9 edition (September 5, 2003) Language: English ISBN-10: ISBN-13: 9780471446385 Product Dimensions: 9.1 x 6 x 0.6 inches

Marketing Mistakes and Successes 9th Edition

Price = 4.99 USD

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