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Marketing Mistakes and Successes 9th Edition

Price: 4.99 USD

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Product Details

Author Name: Robert F. Hartley (Author)

Binding: Soft Cover

Book Condition: Good

Publisher Somerset, New Jersey, U.S.A. John Wiley & Sons Inc 2003

ISBN Number 0471446386 / 9780471446385

Seller ID 037497

Good condition. No interior writing or highlighting. Marketing Mistakes and Successes 9th Edition By Robert F. Hartley (Author) Product Description A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. Product Details Paperback: 360 pages Publisher: Wiley; 9 edition (September 5, 2003) Language: English ISBN-10: 0471446386 ISBN-13: 9780471446385 Product Dimensions: 9.1 x 6 x 0.6 inches

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