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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)

Price: 47.04 USD

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Author Name: Jean-NoŽl Kapferer (Author)

Binding: Soft Cover

Book Condition: New

Publisher U.S.A. Kogan Page 2012

Seller ID 117204

New Condition. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback). Jean-NoŽl Kapferer (Author). Product Details Series: New Strategic Brand Management: Creating & Sustaining Brand Equity Paperback: 512 pages Publisher: Kogan Page; Fifth Edition edition (February 15, 2012) Language: English ISBN-10: 0749465158 ISBN-13: 978-0749465155 Product Dimensions: 7.5 x 1.1 x 9.6 inches

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