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The Sense and Nonsense of Consumer Product Testing (Foundations and Trends(r) in Marketing)

Price: 39.99 USD

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Product Details

Author Name: Priya Raghubir (Author), Tyzoon T. Tyebjee (Author), Ying-Ching Lin (Author)

Binding: Soft Cover

Book Condition: New

Publisher U.S.A. Now Publishers Inc 2009

ISBN Number 1601982623 / 9781601982629

Seller ID 131426

New. The Sense and Nonsense of Consumer Product Testing (Foundations and Trends(r) in Marketing) By Priya Raghubir (Author), Tyzoon T. Tyebjee (Author), Ying-Ching Lin (Author) Product Details Series: Foundations and Trends(r) in Marketing (Book 10) Paperback: 62 pages Publisher: Now Publishers Inc (September 22, 2009) Language: English ISBN-10: 1601982623 ISBN-13: 9781601982629 Product Dimensions: 6.1 x 0.1 x 9.2 inches

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