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Author Name    Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-Ching

Title   The Sense and Nonsense of Consumer Product Testing (Foundations and Trends(r) in Marketing)

Binding   Soft Cover

Book Condition   New

Publisher   U.S.A. Now Publishers Inc 2009

ISBN Number    1601982623 / 9781601982629

Seller ID   131426

1601982623 New. The Sense and Nonsense of Consumer Product Testing (Foundations and Trends(r) in Marketing) By Priya Raghubir (Author), Tyzoon T. Tyebjee (Author), Ying-Ching Lin (Author) Product Details Series: Foundations and Trends(r) in Marketing (Book 10) Paperback: 62 pages Publisher: Now Publishers Inc (September 22, 2009) Language: English ISBN-10: 1601982623 ISBN-13: Product Dimensions: 6.1 x 0.1 x 9.2 inches

The Sense and Nonsense of Consumer Product Testing (Foundations and Trends(r) in Marketing)

Price = 39.99 USD



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